Heavy wool overcoat.
Selected because it's 11°C in London and your 6pm event is "gallery opening." Charcoal centres the silhouette.
— style, solved.
Outfyx.
A private wardrobe.
An AI stylist.
- 01
- 02
- 03
- 04
Silk-blend turtleneck.
Texture chosen to complement the wool above without competing. Tucked. Always tucked.
Wide-leg trouser, pleated.
Heavy wool, off-black with a hint of charcoal. Cut to break once over the shoe.
Patent leather loafer.
High-contrast anchor for textured upper garments. Polished, not lacquered.
Unlimited pieces.
One wardrobe.
stylist output
> Reading wardrobe (412 pieces indexed)
> Cross-referencing conditions [LON / 11°C / 82H]
> Calendar context: 'Gallery opening — 18:00'
> Avoiding outfits worn this week…
Suggestion 01
Heavy wool overcoat (charcoal) + silk-blend turtleneck + wide-leg trouser.Suggestion 02
Layered trench + technical mid-layer + tapered denim.Suggestion 03
Leather aviator + heavy-gauge knit + wool pleated pant.Outfyx thinks. You wear.
The way the wardrobe wants to be seen.
Studio set, hand-prompted. Hand-selected garments. No staging.
3×
More wears per garment, on average.
Algorithmic rotation minimises fatigue.
100items free. Unlimited on Pro.
8minutes saved each morning.
1wardrobe, finally understood.
From the studio.
All dispatches09 May 20264 min
Why we removed the heart button.
We took out the button that asked users to "like" outfits — and the recommendation engine got 18% better.
Read →22 Apr 20266 min
On naming colours.
A 30-shade fashion palette and how Outfyx decided "burnt orange" was a real colour and "#A6471D" was not.
Read →03 Apr 20265 min
What the algorithm got wrong this month.
A list of suggestions Outfyx made that we couldn't defend. Published monthly.
Read →Service tiers.
Two labels. Free, or Pro at the cadence that fits.
free.
Basic Wash
$0
- Up to 100 wardrobe items
- 10 outfit suggestions / day
- 50 AI categorisations / month
- Weather sync
- Save 20 outfits
— made for you —
pro weekly.
Quick Press
$1.99
- 3-day free trial
- Unlimited everything
- Cancel anytime
— made for you —
pro monthly.
Dry Clean Only
$4.99
- 7-day free trial
- Unlimited everything
- Save 38% vs weekly
— made for you —
pro yearly.
Bespoke Care
$39.99
- 7-day free trial
- Unlimited everything
- Save 67% — $3.33/mo
— made for you —
— closed beta · invites monthly
Style, solved.
Outfyx is not on the App Store or Google Play yet.
Leave your email — we'll write when it's your turn.
delivered to admin@outfyx.com
Press / anywhere to focus.
Outfyx.
You're on the list.
We open invites monthly. Watch your inbox.
— frequently asked.
Questions, in plain English.
— the product.
What is Outfyx?
Outfyx is a private wardrobe and AI stylist for iPhone and Android. Photograph your clothes once; the app remembers them. Each morning it suggests an outfit informed by the weather, your calendar, and what you've worn recently. Currently in closed beta.
How does the AI stylist work?
Outfyx uses CLIP embeddings to understand each garment, then a multi-factor scoring engine ranks outfit combinations. It considers colour harmony (CIE-LAB perceptual distance), style compatibility, weather appropriateness, what's clean, and what you've worn recently. The reasoning is shown openly — you can ask why every time.
How is Outfyx different from Pinterest or Cladwell?
Pinterest shows you what other people own. Cladwell is a tracker. Outfyx is a stylist — it actively recommends, reasons, and adapts to your real wardrobe and calendar. There is no social feed, no public profile, and we don't tell you to buy anything. Just wear what you already own.
Does Outfyx work offline?
Mostly, yes. Wardrobe view, manual outfit creation, calendar planning, and the rule-based stylist all work offline. AI categorisation, weather sync, and virtual try-on require a connection — those are the cloud-side features.
— the beta.
When does Outfyx launch?
We're in closed beta on both iOS and Android right now. The App Store and Google Play public release is targeted for Q3 2026. Join the waitlist above — we admit new testers monthly.
How do I get into the beta?
Drop your email into the form above. Every month we open ~200 new spots. Selection is roughly first-come, first-served, with a slight bias toward people whose calendar timezone we don't have enough beta coverage in yet. You'll receive a TestFlight or Play Internal Testing invite by email.
What do beta testers get?
Beta testers get the app first — sometimes weeks before public launch. After we go live on the App Store, every beta tester gets 90 days of Pro free at launch. The only thing we ask back: tell us what doesn't work.
Where are you in line?
We don't show a number on the waitlist confirmation by default — it's intentionally cagey. The honest answer: we admit new testers monthly, and your spot moves up by hundreds each month. If you want a status check, email admin@outfyx.com.
— pricing.
Is Outfyx free?
At launch, the Free tier will support 100 wardrobe items, 10 outfit suggestions per day, and 50 AI categorisations per month. Pro starts at $1.99/week with a 3-day trial — Monthly Pro $4.99, Yearly Pro $39.99 (≈$3.33/month). Cancel any time.
Why three Pro cadences?
Some people want to try Pro for a week before committing — that's $1.99 Weekly. Most settle on $4.99 Monthly. People who already trust the app pick $39.99 Yearly and save 67%. All three unlock the same features; you're just choosing a billing rhythm.
Will the price go up after beta?
No. The prices on this page are the prices at launch. Beta-tester accounts keep their 90-day Pro grace at launch, then convert to whichever tier they choose (or stay on Free indefinitely).
Student, education or non-profit discount?
Yes. Email admin@outfyx.com from a .edu or charity address. We say yes to almost every legitimate ask — 50% off Yearly Pro for the first year.
— privacy.
Will my photos train an AI model?
No. We do not use your wardrobe photographs to train any model that does not directly benefit you. Your data lives in your own Firebase document with deny-by-default security rules. You can delete every trace at outfyx.com/delete-my-data or in-app.
Who can see my closet?
You. Only you. There is no social layer, no public profile, no "friends can see your wardrobe" toggle. The studio team cannot browse your closet either — we can only see aggregate metrics (total items, average category counts) and named exceptions are logged and audited.
Do you sell my data?
Never. No ad networks. No analytics SDKs (we use opt-in Sentry for crash reports only). No data brokers. No "anonymised" sales. The full list of subprocessors is on the privacy page.
Can I export my data?
Yes. Settings → Export data produces a ZIP of every photograph and a JSON of every record. Free for all users, no waiting period. GDPR/UK-GDPR/CCPA rights apply automatically.